Identifying and developing an Environmental Scaninig model for the strategic foresight of Iranian sports using the STEEPELD model and Determining Driver Forces

Document Type : Research Paper

Authors

1 Ph.D.in Strategic Management in Sports Organizations, Allameh Tabataba’i University, Tehran, Iran

2 Associate Professor of Sport Management, Allameh Tabataba’i University,Tehran, Iran

3 Ph.D. in Futures Studies, Lecturer at Imam Khomeini International University, Qazvin, Iran

Abstract

Purpose: traditional approaches to strategic planning in the face of confusion, uncertainty and environmental uncertainty are not flexible and do not have the appropriate response. Therefore, the purpose of this study was to identify and develop an environmental model affecting the strategic foresight of Iranian sports based on the STEEPELD model and to determine the key drivers. In fact, this study seeks to determine which Driver Forces can be effective in achieving the desired future of Iranian sports.
Method: The present research is applied in terms of purpose, in terms of qualitative nature and in terms of implementation path in futuristic research, environmental scanning and survey. The statistical population was faculty members of sports management with associate degree and higher, who were selected by combined sampling. A 61-item questionnaire was designed to regulate environmental factors, which confirmed the convergent validity (0.622) and its composite reliability coefficient (0.868). The statistical methods used include: descriptive statistics, structural equation modeling (PLS) and Friedman ranking.
Findings:The results showed that the research model with GOF = 0.745 is approved by experts. Also, international trade, integration in sports management, development of sports philosophy, increase of sports standard per capita, increase of social capital, environmental policies, expansion of mass media and development of legal regulations as key drivers of effective strategic future of sports Iran were identified
Conclusion: Therefore, the model developed in this study can be effective as a guide in predicting the future of sports organizations.

Keywords

References

  1. References

    1. Abdavi, F., Goudarzi, M., Farahani, A., Asadi, H. (2011). Designing ICT Model in Iran Physical Education Organization. Journal of Sport Management, 3(9), 43-61. (in Persian).
    2. Adema. Katie L.& Wesley S. Roehl(2010)"Environmental scanning the future of event design", International Journal of Hospitality Management, Vol. 29, pp.199-207.
    3. Adib Roshan, F., Peymanizad, H., Talebpour, M., pourezzat, A. (2020). Improving the Image of Future for the Elderly of 2050, Scenario Based. Journal of Iran Future Studies, 4(2), 229-261. doi: 10.30479/jfs.2020.11564.1115. (in Persian).
    4. Andam, R., salimi, M. (2017). Study of factors affecting fan behavioral abnormalities in Iranian handball super league competitions. Sport Management and Development, 6(1), 175-188. doi: 10.22124/jsmd.2017.2452. (in Persian).
    5. Arabi, S. M. (2016). Strategic Planning Manual. Tehran: Cultural Research Office. (in Persian).
    6. Asadi, R., delavar, A. (2015). Use of partial least square structural equation modeling in explanation of demographic variables effect on spiritual intelligence with the mediating of well-being. Quarterly of Educational Measurement, 6(22), 1-39. doi: 10.22054/jem.2017.9044.1274. (in Persian).
    7. Atiase, Y. V . Dzans Y.D. (2018). Investigating the drivers of product innovation in emerging markets: The African perspective. Strategic Change. 2020;29:89–101. DOI: 10.1002/jsc.2313
    8. Wuest, Deborah, and A. Bucher, Charles. (2011). Foundations of Physical Education, Exercise Science, ,and Sport. translated by Ahmad Azad, Tehran: Samat. (in Persian).
    9. Azar, A., Gholamzadeh, R. and Qanavati, M. (2012). Structural path modeling in management, application of SmartPLS software. Tehran: Negah Publications. (in Persian).
    10. Azar, A., Rahnavard, F. and Mosalmani, G. (2016). A Model for Designing Industrial Strategy: The Case of Petrochemical Industry. JMDP, 28 (4), 61-90. (in Persian).
    11. Bloomberg,L,P (2012). SWOT, PESTEL, Porter’s 5 Forces and Value Chain.1-16.http://cfcdn.ivoryresearch.com/wp content/uploads/2013/04/Bloomberg-Business-sample1 .pdf 19.
    12. Cucui ,Gheorghe Gabriel. and Cucui, Ionela Alina. (2014) Research on the management of sports organizations. Procedia - Social and Behavioral Sciences, 140, 667-670. Available online at www.sciencedirect.com.
    13. Darabi M, Keshtidar M, Alizaiy_Yousef_Abadi O, Heydari R, Nazari-Torshizi A. Scenario Planning of the Future of Sports Tourism Industry in Mashhad. Ann Appl Sport Sci. 2020; 8 (4)
    14. Daft, R. (2004), Organization theory and design (7th ed). New York: West Publishing co Hatch, J.O(1997) Organization theory: modern symbolic, and postmodern perspectives Oxford university press, New York.
    15. Farahani, A., Keshavarz, L., Sadeghi, A. (2017). The Design of strategies in development Iran elite sport. Applied Research in Sport Management, 5(3), 127-142. (in Persian).
    16. Farkhoshahi, R. (2019). Determining the key success factors in risk management of physical education and extracurricular managers of Payame Noor University. Research project of faculty members of Payame Noor University (Grant). Kermanshah: Payame Noor University. (in Persian).
    17. Fornell C., and Larcker D., (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18 (1), 39−50.
    18. Garud, R. & Ahlstrom, D. (1997) Technology assessment: a socio-cognitive perspective. Journal of Engineering and Technology Management, 14: 25-48.
    19. Gaspar, T. S. (2015). Strategia Sapiens–strategic foresight in a new perspective. Foresight, 17(5): 405-426.
    20. Godet, M. & Durance, P. (2011), Strategic foresight for corporate and regional development, dunod–unesco–Fondation Prospective et Innovation, Paris.
    21. Goodarzi, M., Ghorbani, M., Safari, H. (2015). Identifying and developing a model of obstacles to the implementation of strategic plans in the Ministry of Sports and Youth of Iran. Sports Management Studies, 31, 13-32. (in Persian).
    22. Hamidi, M; Elahi, A; Akbari Yazdi, H and Hamidi, M. (2011). Student Sports of the Islamic Republic of Iran, Prospects and Development Strategies. Sports Management Studies, Winter, (12), 26-13. (in Persian).
    23. Harvey, D. (1997). Social justice and the city,Urban planning publication,1st ed,tehran Routledge.
    24. Hematiafif, A. (2019). Sports Forecasting Based on Islamic Principles and Causal-layer Analysis Method. Science and Religion Studies, 10(1), 205-230. doi: 10.30465/srs.2019.4756. (in Persian).
    25. Hines, A. & Bishop, P. (2006). Thinking about the Future: Guidelines for the Strategic Foresight. Washington: SocialTechnologies LLC.
    26. Javadipour, M. (2015). Studying the challenges in Iran athletics competition sport management. Sport Management Studies, 7(30), 13-34. (in Persian).
    27. Javadipour, M. and rahbari, S. (2017). Identification of the Components Effective on Policy-Making in Sport for All in Iran. Science and Technology Policy Letters, 07(3), 75-84. (in Persian).
    28. Kaynak, E., Salman, G. G., & Tatoglu, E. (2008). An integrative framework linking brand associations and brand loyalty in professional sports. Journal of Brand Management, 15(5), 336–57.
    29. Keshavarz, L., Farahani, A., Mousavi jahromi, Y., Farazyani, F. (2016). Factors affecting the behavior of the private sector to invest in professional sports and a model. Scientific Journal Of Organizational Behavior Management in Sport Studies, 2(4), 45-56. (in Persian).
    30. Keshavarz Turk, E., Hemti Afif, A. (2020). Presenting a Framework for Examining the Effects of Organizational Foresight on Policy-Making in Iran’s Sport Industry. Strategy, 28(4), 111-136. (in Persian).
    31. Khodadad Hosseini, S. H; Lashkar Blokhi, M.and Farrokhi, F. (2013). Alternative Approaches for Strategy Designing in Uncertain Conditions (An Analytical -Comparative Approach). Management Researches, 5(18), 45-63. doi: 10.22111/jmr.2013.1015. (in Persian).
    32. Kuosa, T. (2012). The evolution of strategic foresight: Navigating public policy making. Oxfordshire: Routledge.
    33. Kirkbesoglu, E. (2011). “Strategic reactions of organizations to legal environment: A typology for industries in the process of institutionalization”. Social and Behavioral Sciences, 24, pp: 1322–1328.
    34. Krista J. Van Slingerland, Natalie Durand-Bush & Göran Kenttä (2020)Collaboratively designing the Canadian Centre for Mental Health and Sport (CCMHS) using Group Concept Mapping, Journal of Applied Sport Psychology, 1-25. https://doi.org/10.1080/10413200.2019.1704938
    35. Kumar, Bhaumik. Sumon; Yap co; Catherine (2011). “China’s economic cooperation related investemtn: an investigation of its direction and some implications for outward investment”. China Economic Review, 22: 1. PP:75-87.
    36. Lin T Y, Sakuno S (2015). “Sports Management and Sports Humanities”. Springer International Publishing Switzerland. pp. 31-46. management, Human Kinetics, 4th edition, pp: 123.
    37. Mataruna, Leonardo. Eugenio Zardini Filho, Carlos. Cazorla Milla, Asli .(2019). Youth Olympic Games: Using marketing tools to analyse the reality of GCC countries beyond Agenda 2020. Article in Journal of Human Sport and Exercise, January 2019. DOI: 10.14198/jhse.2019.14.Proc3.12.
    38. Mirshah Velayati, F. and Nazarizadeh F. (2010). Environmental Scaninig. Tehran: Defense Industries Educational and Research Institute. (in Persian).
    39. Molayi Sefiddashti, A., Hamidi, M., Rajabi, H., Zolfagharzadeh, M.M. (2020). Foresight of the development of Iranian championship sports on the horizon 2037. Sports Management and Development, 9 (2), 81-90. (in Persian).
    40. Montazeri, A., Taleb Pour, M., Andam, R., Kazem Nejad, A. (2019). The Role of Social Responsibilities in Attitude of Iran Football Fans. Sport Management Studies, 11(53), 157-180. doi: 10.22089/smrj.2017.3982.1769. (in Persian).
    41. Moradi Chaleshtari, J., Moradi, M.R., Nowruzian Ghahfarkhi, S. and Jamali Gole, M. (2016). Investigation of structural barriers affecting the attraction of foreign investment in the football industry of the Islamic Republic of Iran. Journal of Sport Management and Motor Behavior, 12(23), 191-204. (in Persian).
    42. Mozaffari, S.A., Elahi, A., Abbasi, c., Ahmadpour, H. and Rezaei, Z. (2012). Strategies for the development of the Iranian championship sports system. Sports Management Studies, 13, 48-33. (in Persian).
    43. Mull Richard, F. Kathryn, G. Bayless, Craig M. Ross, Lynn M. Jamieson., 2005. Recreational Sport management, Human Kinetics, 4th edition, pp: 123
    44. Mullin, B. J., Hardy, S., & Sutton, W. A. (1993). Sport marketing. Champain, IL: Human Kinetics Publishers.
    45. Nauright, J., Ramfjord, J. (2010). Who owns Englands game? American professional sporting influences and foreign ownership in the Premier League. Soccer & Society, 11(4): 428-441.
    46. Nistorescu. Tudor(2006)"A MODEL FOR ENTERPRISES’ ENVIRONMENTAL SCANNING", University of Craiova, Faculty of Economics and Business Administration, Management & Marketing Journal, Vol. 4, No. 1, PP.57-62.
    47. Quiceno, G., Alvarez, C., Avila, R., Fernandez, O., Franco, C., Kunc, M. & Dyner, I. (2019). Scenario analysis for strategy design: A case study of the Colombian electricity industry. Energy Strategy Reviews, 23: 57-68.
    48. Pricop, O. C. (2012). “Critical aspects in the strategic management theory.” ProcediaSocial and Behavioral Sciences, 58, pp: 98-107.
    49. Ritchie, J. & Lewis, J. (2003). Qualitative research practice: a guide for social science student and researcher. London: SAGE publications.
    50. Rohrbeck, R. (2011). Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm. Berlin: Springer-Verlag
    51. Saini, Azman. Zubaidi, Baharumshan. Ahmad. Hook Law, Siong (2010). “Foreign direct investment, economic freedom and economic growth”: international evidence, economic modelling. 27: 5, PP:1079-1089.
    52. Salimi, M. (2017). A Model to Identify and Interpret Sport Places Per Capita According to Distribution of Thiessen Networks in GIS Space. Journal of Sport Management, 8(6), 875-890. doi: 10.22059/jsm.2017.60769. (in Persian).
    53. Schwenker, B. & Wulf, T. (2013). Scenario-Based Strategic Planning: Developing Strategies in an Uncertain World, Berlin: Springer.
    54. Slaughter, R. (2005). Glossary of Futures Terms. (Translators: Abdolmajid Keramatzadeh, Mohammad Reza Farzad, Amir Nazemi). Tehran: Defense Industries Educational and Research Institute. (in Persian).
    55. Slaughter, R. (2005). Knowledge creation, futures methodologies and the integral agenda. Foresight, 3(5): 407-4018.
    56. Shabani, A., Rezaee Soufi, M., Farahani, A. (2015). Study Challenges Sections quad of Sport in Iran (A Delphi Study). Contemporary Studies On Sport Management, 4(8), 65-79. (in Persian).
    57. Shabani Bahar, G., Keshavarz, L., Farahani, A., Farid Fathi, A. (2017). The Effect of the Regulatory Environment on the Effectiveness of Strategic Management in the Ministry of Sport and Youth. New trends in sports management. 5 (18), 73-87. (in Persian).
    58. Shirvani, N.M. (2018). Developing the process of creating competitive strategy in strategic foresight for organizations by a integral approach. A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy in Futures Studies. Imam Khomeini International University, Faculty of social Sciences. (in Persian).
    59. Shirvani, N.M. and Bayat, R. (2018). Identification and Analysis of the Driving Forces in the Trend of Improving Economic Value Added to Develop Corporate Foresight. Strategy, 27(1), 23-41. (in Persian).
    60. Vito,g, Alessandra Sorrentini, Davide Di Palma, Vincenzo Raiola, Maria Tabouras (2016). Success Factors on Which to Invest in Mega Sport Events: Lessons from the Past and Insights into the Future. International Journal of Economics, Finance and Management Sciences 2016; 4(4): 190-198. http://www.sciencepublishinggroup.com/j/ijefm doi: 10.11648/j.ijefm.20160404.14 ISSN: 2326-9553 (Print); ISSN: 2326-9561 (Online).
    61. Voros, J. (2003). A generic foresight process framework. Foresight, 5(3): 10-21.
    62. Zahedi, S. and Najafi, G. (2007). Sustainable Development, A New Conceptual Framework. IQBQ, 10(4), 43-76. (in Persian).

     

Journal of Iran Futures Studies
Volume 6, Issue 1 - Serial Number 10
September 2021
Pages 233-263

Files

Share

How to cite

Statistics