Futures Studies of Media Literacy in Iran with Scenario Planning method

Document Type : Research Paper

Authors

1 Associate Professor, Faculty of Communication Sciences, Allameh Tabatabaei University, Tehran, Iran

2 Professor, Faculty of Communication Sciences, Allameh Tabatabaei University, Tehran, Iran

3 PhD Candidate in Communication Sciences, Allameh Tabatabaei University, Tehran, Iran

Abstract

Purpose: This study was conducted to identify future scenarios in the field of media literacy and to explore alternative futures in Iran.
Method: Scenario planning or scenario designing with exploratory approach has been the research method. It is conducted in several steps from identifying factors affecting the future of media literacy to discovering future uncertainties, creating scenario logic, describing scenario narratives, strategic identification and analysis of opportunities and threats relating to each scenario and ultimately identifying strategies for the future in relation to each scenario.
Findings: In this study, with the experts opinion analysis, 30 factors affecting the future were identified and analyzed perceptually/cognitively.
Conclusion: The results of the study indicate the importance of factors such as "the need to attach media literacy to executive and educational laws and policies", "coordination of media literacy educators with scientific institutions and associations", "cooperation of media literacy professionals in government policy", "managers of different levels consider media literacy as one of the vital skills of life, "radio and television accreditation to the audience" and thus identification of two critical uncertainties as "audience-orientation" and "Elitism" that form the scenarios for the future of media literacy in Iran.
 

Keywords

Main Subjects

References

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Journal of Iran Futures Studies
Volume 6, Issue 2 - Serial Number 11
February 2022
Pages 29-52

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