Scenario for the future of the international news network in ten years

Document Type : Research Paper

Authors

1 PhD in Communication Sciences, Faculty of Humanities, Ardabil Branch, Islamic Azad University, Ardabil, Iran

2 Assistant Professor, Department of Communication Sciences, Faculty of Humanities, Ardabil Branch, Islamic Azad University, Ardabil, Iran

3 Assistant Professor, Department of Journalism, Faculty of Communication Sciences, Allameh Tabatabai University, Tehran, Iran

4 PhD in Media Management, Media Futures Research Group, Radio and Television Research Center, Tehran, Iran

Abstract

Purpose: The pace of development of digital technologies is such that media organizations are constantly amazed, and this has made the momentum in the media industry complex and intense. Therefore, in order to properly deal with developments, media managers need to have a picture of the possibilities ahead in order to be able to avoid surprises by making preconceived decisions. Today, without scenarios or clear images of possible futures, one can not plan. In this research, we have identified the factors affecting the future of the international news network and described its scenarios over a ten-year horizon.
Method: Scenario writing was done by Schwartz "GBN" method and purposive sampling method. Fourteen experts participated in the study, which was sufficient based on the principle of theoretical saturation.
Findings: The two factors of the degree of professionalism of news network management and the degree of political trust were the key uncertainties of the research.
Conclusion: In this study, 4 scenarios were described: flying at the peak, flying with weak wings in the blue sky, broken in the storm, open wings and powerful but in the storm and blind. And based on expert panel recommendations; The following topics were described: planning to promote political trust, managing the digitalization process, adapting to the network paradigm, planning for the realization of the learning organization, and investing in the production of short news videos.

Keywords

References

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Journal of Iran Futures Studies
Volume 6, Issue 2 - Serial Number 11
February 2022
Pages 53-78

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