Identifying the Factors Shaping the Future of Iran's Digital Media in Response to Emerging Media Innovations by the Horizon of 2035

Document Type : Research Paper

Authors

1 Associate Professor of Futures Studies, Imam Khomeini International University

2 PhD student in Media Management, University of TehranPh.D. Student in Media Management, University of Tehran - Kaspian Campus (Tehran, Iran)

10.30479/jfs.2025.22238.1644

Abstract

Objective: This study aims to investigate the impact of emerging technologies (artificial intelligence, the internet, social media, and augmented reality) on media innovations and to identify optimal scenarios for the production, distribution, and consumption of targeted and personalized content to maintain competitiveness and create new value for audiences.
Methods: The research employs a critical uncertainty scenario planning approach, utilizing primary data (interviews, questionnaires) and secondary data (library resources). Data analysis was conducted using qualitative and quantitative content analysis methods.
Findings: The first scenario ("Digital Iran: A Sustainable Future") and the second scenario ("New Role-Playing") demonstrate the highest potential for enhancing media performance in response to emerging technologies. Strategic utilization of technologies and extensive collaborations foster innovation and generate distinctive value for audiences.
Conclusion: This study indicates that the intelligent adoption of new technologies and broad collaborations can strengthen media innovations and create new value for audiences. The findings suggest that media entities should leverage emerging technological opportunities and foster international partnerships to effectively address forthcoming challenges while preserving their traditional values.

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Journal of Iran Futures Studies
Volume 9, Issue 2 - Serial Number 12
February 2025
Pages 265-295

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