نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه گرافیک دانشکه هنر شوشتر، دانشگاه شهید چمران اهواز، اهواز، ایران
2 دانشجوی کارشناسی ارشد ارتباط تصویری دانشکده هنر شوشتر، دانشگاه شهید چمران اهواز، اهواز، ایران
چکیده
موضوعات
عنوان مقاله [English]
نویسندگان [English]
This research aims to identify global trends in digital graphics, examine their impact on the graphic industry in Iran, and design possible scenarios for the future of this art-industry. Finally, the findings and results of this research can help designers and artists to have effective strategies for facing the future by considering different scenarios.
In this article, first, global trends in the field of digital graphics and their impact on the Iranian labor market are examined. Then, using scenario-building techniques, possible scenarios for the future of Iranian graphics are designed. The present research was written in a qualitative manner, referring to previous research, studying library resources, and searching the Internet.
The findings of this study showed that global trends such as artificial intelligence, augmented reality, and metaverse will play a prominent role in changes in the graphic industry and directly affect customer expectations and market needs.
The results of this study also show that the future of the Iranian graphic industry is highly dependent on supportive policies, innovation in design, and preservation of cultural identity. The three scenarios presented in this study include the optimistic scenario (sustainable growth and development), the pessimistic scenario (stagnation and crisis), and the likely scenario (continuation of the current trend). These scenarios provide important tools for policymakers, artists, and educational institutions to plan for adaptation to the upcoming changes. Finally, suggestions for improving conditions, including strengthening technological infrastructure, supporting designers, and educational innovations, are presented that can chart a clear path for the future of this industry.
)